Compass
Art Direction
Brand Strategy
Identity Design
Print and Digital Design
Animation
Client
Compass
Compass is a tech-driven real estate brokerage fit for the modern world, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
As a senior designer with the In-House national design team, I led multiple branding projects for top-tier agents and multi-million dollar properties, working with a small team of designers and stakeholders to deliver high-quality visual and conceptual work.
I thrived mentoring younger designers and frequently contributed to the design discourse and culture. Additionally, I directly worked with our agents and marketing advisors to exceed the expectations of our agents.
During my time at Compass, I designed impactful marketing materials across all mediums, including print collateral, social media, animation, custom typography, brand strategy, and out-of-home advertising for hundreds of agents nationwide. Additionally, I created design systems and animations for internal events and brand campaigns.
Agent Branding
As a designer with Compass, I had the opportunity to create over 60 exclusive logos for our agents. Each logo is carefully crafted to represent the unique personality and business approach of the agent while still fitting within Compass’s larger brand system. Many of these logos take the form of a monogram, serving as a powerful visual identifier for the agent.
Templates +
Marketing Collateral
Another aspect of the branding and marketing journey included the creation
of template suites and marketing collateral that often lived on the internal marketing center platform. These assets were published according to the region or specific team for agents to leverage.
Internal Events
+ Campaigns
Compass regularly holds events for its large base of over 25,000 agents and employees. I collaborated with our national design team to create branding systems for different events and campaigns, such as our 2019 Retreat, anniversary assets, as well as new market launch campaigns.
