Grammarly
Visual Design + Storyboarding
Motion Design
Illustration
Client
Grammarly
Creative Partners
Instrument
Grammarly’s long-term goal is to leverage generative AI to further deliver on the promise of a communication assistant that improves users’ lives. At the time of launch, Grammarly provided the most value in the editing/revision stage of writing, but GenAI allows the product to move up the value chain of effective communication by helping with ideation and composition. To support the product's launch, I worked on a series of assets that included social videos, animated product demos, stylized static examples, and emails.
GenAI Hero Videos
and Animated UI
To promote the product, Grammarly uses real-world prompts and example outputs that make their way through various channels. I created stylized
assets, from social videos to product demos, email gifs, and YouTube ads.
Stylized Product UI
and Animations
Thinking, writing, and Generative AI are iterative processes; each idea is built upon the previous. The evolution of shapes represents this iterative process. I explored animated layered compositions that help convey the interaction between human and machine and the layers that comprise good writing. Iridescent gradients add notions of liveliness and delight, representing the creative spark that Grammarly will bring to users on their journey.
